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How to Do Marketing on Instagram The practice of marketing products and services traces its roots to many years ago. Marketing has however been evolving as time goes by. In earlier days, marketing used to be done mainly using advertisements on print, audio and visual media. These methods were however overtaken after the discovery of the internet. Platforms on which to advertise increased with the coverage also increasing. One such platform that is internet based is the social media. It is estimated that over fifty percent of the world population uses social media for one reason or the other. Marketing on social media has therefore become very important. Instagram which is a social media platform has particularly gained popularity. Its uniqueness stems from its image upholding feature. How is effective marketing on Instagram achieved? One can employ several strategies for effective marketing on Instagram. First of all, use hashtags well and creatively. Ensure that the hashtag you use in marketing your product is interactive. An example is having hashtags that support tagging of photos from your followers. This would excite customers making them introduce their friends hence leading to more and more people noticing your product.
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The second way of succeeding in using Instagram for marketing is to employ other social media platforms as well. The term used for this invention is cross promoting that is aimed at attracting more people to your product. Coupled with catchy hashtags, this method will surely increase your followers. It is also important to ensure that you do not overwhelm your fans with too many posts on the same product. Select a workable formula such as posting twice a day. Followers may feel bored if you post too many times.
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In business, it is important to make a customer feel appreciated. In line with this, make sure that there is interaction between you and your customers. How would such interaction be created? It is a common practice that comments are left after one sees a new product on Instagram. Ensure that you reply since it helps in marketing. A reply serves to create more interest from the customer to the product. Creativity is an important attribute of any business person. On Instagram, you become creative by ensuring that you post innovative pictures about your product. Such images are easily noticeable hence attracting attention. Ordinary images will definitely be by-passed. As you are aware, there are special tools within Instagram. Among the tools are business profiles and email links. Use these tools wisely to your advantage in order to increase followers. If well used using the above given strategies, Instagram can help a business person achieve great success by promoting marketing.